Day: January 6, 2020

Rethinking Brand Impact on the Patient Journey [Part 5 of 5]

For years, perhaps even decades, brand level initiatives were the cream of the crop for marketers. For clients, they’re an affirmation of their leadership skills. For agencies, brand development of any kind is the most highly visible, and often the most lucrative of all engagements. And if you’re asked to take it on, it’s usually […]