WELCOME TO HAILEY SAULT (HAY-LEE-SOO)

Digital performance for health + wellness brands

Dare to elevate human connection. Drive differentiation. Move forward with purpose. Transform the brand. Succeed. Always remembering to inspire and promote health. You are built for this. So are we.

GEARED FOR OPTIMAL RESULTS

Behind each marketing challenge is an opportunity. A chance to lead the way. Create new growth. Our job is to find those opportunities. Drive that growth.

Strategy
Content Marketing
Digital Marketing
Performance Marketing Activation Journey Mapping

Digital
PPC/SEM
Programmatic Advertising
Facebook and Social Media Marketing
SEO
Digital Dashboards
UX and Digital Integration

Brand
Brand Development
Performance Creative
Human Centered Personas

The power of collaboration

It is our privilege to work with some of the most innovative health and wellness brands serving B2C and B2B audiences across the country.

GOALS MET AND EXCEEDED

The work in action

9,689 new primary care appointments in less than 60 days

Transforming fear into trust increases daily leads by 300%

Transforming fear into trust increases daily leads by 300%

“I wanted a strategy to engage our consumer audiences, many of whom had reverted to poor lifestyle habits as a result of the pandemic. The campaign had to achieve results and be aligned with our brand values. Hailey Sault leveraged research on best practices in habit formation, and engaging, on-trend digital marketing to deliver an outstanding campaign with outstanding results!”

Lisa McCluskey, MBA,
Former Vice-President,
Marketing & Communications, CHI Memorial

A PROVEN PROCESS

Turning possibility into reality

HUMAN-CENTERED PERSONAS

HUMAN-CENTERED DESIGN

These intimate portraits of your audiences’ personalities, challenges, barriers and triggers are created to inform our strategic blend of messaging and media channel planning.

JOURNEY
MAPPING

JOURNEY MAPPING

We map your audiences’ journeys to identify when, where and how to reach and build relationships with them—so that they engage with and choose your brand over your competition.

RESONANT MESSAGING

RESONANT MESSAGING

Data that identifies the best and most cost-effective ways to reach your key audiences is used to inform messaging that connects on a real and personal level and inspires action.

RIGHT-TIME METRICS

RIGHT-TIME METRICS

User-friendly, real-time dashboards are designed to provide instant access to campaign analytics. In addition, ongoing performance reviews are conducted—all in a way that data geeks and non-geeks can understand.

ONGOING OPTIMIZATION

ONGOING OPTIMIZATION

We analyze a range of optimization factors, including messaging, imagery, media spend and dayparting to ensure your investment pays off.

PURPOSE

Creating a healthier world.

We are a hybrid team—working on both coasts and parts in-between—brought together by a shared purpose: to enable good health and wellness to all. 

Duluth, Minnesota is our home base, ranked #1 Best Place to Live by Outside magazine. The Hailey Sault office overlooks Lake Superior, the largest body of freshwater—by surface area—in the world. 

Guiding success through shared knowledge and passion

THE NAME

After buying the agency from its founder, Howard Klatzky, CEO Mike Seyfer asked now-retired partner and CCO Marsha Hystead her favorite destination in the world. Marsha answered Sault, France, known for its wine and fields of lavender. Mike’s favorite is his family’s home in Hailey, Idaho. Our name, Hailey Sault, was born, and is meant to be an invocation for noble pursuits: of worthy goals, of better outcomes, and better tomorrows.

Outside Magazine Best
Places to Work
3-year winner for working hard, playing hard and going the extra mile in supporting each other.

Diversity + Inclusion
Committed to overcoming biases, representing all, hearing all voices, making the world healthier for everyone.

Taking Care of Community
Giving back to the communities where we live and work is an ongoing priority.

 

Are you ready to reach a higher level?

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