Why Healthcare Branding is Driving Business Performance

Three trends are driving healthcare organizations to invest in branding strategies today:
1. Increased consumerism and provider choice in the marketplace
2. Decreased trust among consumers for hospitals and providers
3. Looming economic slowdown, which typically means consumers become more frugal with healthcare spending

For our Campfire webinar, we’ve invited marketing leaders from Providence, Beth Israel Lahey Health, and Virtua Health to share their perspectives on how to create engaging brands and how to encourage leaders to embrace the brand as a strategic driver for growth.

Topics we’ll discuss:
• The state of healthcare branding today
• Opportunities to enhance and strengthen healthcare brands
• Creating internal buy-in for branding investment
• Common mistakes when developing branding strategies
• Why digital is impacting how brand stories are told and shared
• Going beyond the “expected” when creating branding campaigns

Why Healthcare Branding is Driving Business Performance
Sep 22, 2022 • 11:00 AM

Join us for a spirited conversation about the road ahead and invite a colleague to tune in. We look forward to seeing you around the Campfire.

Can’t make the webinar? Register anyway.
We’ll send a replay link after the webinar.

Warm up your healthcare marketing

Our Campfires are online conversations among colleagues and guest experts about the issues and opportunities facing healthcare organizations and marketing leaders.

No pressure: we record it

Too busy to huddle around Zoom? Register for Campfire anyway and we’ll email the link to the recap and replay.


We all have them—challenges that can be as messy as a roasted marshmallow or burning questions that need answers—what’s yours? Send them our way. It’s all fuel for the fire.

Fill your cup

Sit back. We’re pouring fun, information and inspiration to fill your day and your cup.

Stay Close to the Fire

Sign up to be notified of the next Campfire. With topics about pandemic planning, response and everything involved in the pursuit of better healthcare marketing.

Call for Guest Panelists

Want to share your thoughts around the Campfire? We’re always looking for interesting voices and perspectives in healthcare marketing. Just fill out this form and we’ll be in touch.

Here’s what you’re getting into:

Each 1-hour Campfire webinar features casual, relaxed, engaging conversations about issues and opportunities facing healthcare marketers and leaders.

As a panelist, you can fly solo during a one-on-one, “peer to peer” conversation with our team, or you may be invited into a panel discussion with two to three industry colleagues.

It’s simple and casual. (Like sitting around a campfire.) And there are perks.

  • No slide preparation required. Just join the dialogue (unless you have visual cues).
  • A pre-show interview identifies topics
  • Time commitment: 30 minutes pre-show, 1 hour for Campfire
  • Connect with healthcare marketing colleagues from across the country
  • Panelists receive complimentary Campfire Session mug

Past Campfires