According to the CDC, colorectal cancer is on the rise, and rural communities with limited access to early screenings are especially vulnerable. In fact, a large portion of Wisconsin communities served are at higher risk—including those areas served by our client Tamarak Health.
THE CHALLENGE
We set out to drive more colonoscopy and endoscopy screenings for Tamarack Health—critical tools in catching colorectal cancer and other GI issues before they become serious.
THE SOLUTION
To reach at-risk audiences and overcome hesitation around GI screenings, Hailey Sault developed a targeted, multi-channel campaign anchored in a clear and compassionate message: Listen to Your Gut.
The concept tapped into a universal truth—when something feels off, it usually is. By validating people’s concerns and encouraging them to act, the campaign helped break down fear and stigma around screenings. Messaging emphasized compassion, trust and the importance of early detection, while positioning Tamarack Health’s providers as trusted partners in care.
— Cherie Morgan, Tamarack Health, Marketing Director
THE RESULTS
Within just a few weeks of launching the campaign, Tamarack Health’s GI department was booked out eight weeks—an immediate signal that the message was not only heard but also acted on.
More than filling schedules, the campaign helped drive early detection and proactive care in communities that need it most. By inspiring people to take that first, often difficult step, the campaign played a meaningful role in advancing Tamarack’s mission: Improving the health and wellbeing for the people of its region.
