Standing out in a Saturated Orthopedic Market: Driving a 51.14% Surge in Patient Volumes.
THE CHALLENGE Summit Orthopedics, a leading orthopedic group in the Minneapolis-Saint Paul region, built its growth on its reputation for excellence, relying heavily on a word of mouth approach. However, as competition intensified and the market became more noisy, the group faced a critical challenge: revitalizing its brand to maintain its edge. HUMAN-CENTERED SOLUTION To […]
