Is Healthcare Branding Making a Comeback?

Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But after the steep decline of trust and loyalty during the pandemic, is a shiny new brand campaign enough?  I keep reading in the healthcare trade press stories of health systems […]

Health Care Branding: 6 benefits to discovering your archetype.

Do you want to build trust and be top-of-mind with your audience in a way that is more authentic and true to your brand? Do you want to leave no doubt in your health care consumers’ minds about what differentiates you from your competition? Dig into archetypes, what they are and how to use them […]