Marketing to Stressed Out Healthcare Consumers
Are you more stressed out today than you were a year ago? Unfortunately, so are your healthcare consumers. For marketers, stressed consumers mean scattered journeys and meeting them where they are. But how? For our June Campfire webinar, we invited Hinge Health and Stericycle marketing leaders to share how they are navigating the new busy, […]
Is Healthcare Branding Making a Comeback?
Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But after the steep decline of trust and loyalty during the pandemic, is a shiny new brand campaign enough? I keep reading in the healthcare trade press stories of health systems […]
Healthcare Marketers: Do You Have a Disruption Mindset?
Well, it’s official. The Great Healthcare Disruption is here. And depending on who you are (and perhaps what organization you’re with), you’re feeling either: Nervously excited Nervously worried Healthcare has, until just about the day before yesterday, meant hospitals, doctors in white lab coats, and patients waiting and waiting and waiting. But marketing prophets like […]
Digital Storytelling for Healthcare Brands
In 2022, the average person is predicted to spend 100 minutes per day watching videos. So as a healthcare marketer, all you need to do is beam out video content to engage and convert prospects into patients and clients, right? Um, no. After all, there are 4.6 billion pieces of digital content produced every day. […]
Why Healthcare Marketers Should Return to Purpose to Drive Strategic Goals
Watch the 2022 Healthcare Marketing Trends Replay Video What a couple of years we’ve had! A pandemic. Social unrest and a racial reckoning. Political divisiveness. Oh, and a massive upheaval of the healthcare workforce. Healthcare organizations are seeking a return to stability. And that desired stability is rooted in your organization’s guiding principles, mission, and […]
How Healthcare Marketers Can Help Healthcare Recruitment
Now that 3 in 10 healthcare workers are considering leaving the profession, and many health systems are reporting a 20% loss in the current workforce, recruitment is an all-hands mission. Not so fast, say many healthcare marketers. We already have full plates. We know you do. As a digital performance marketing agency for health and […]
The State of Healthcare B2B Marketing: What Buyers Want
On February 24, 2022, we hosted a campfire dedicated to B2B healthcare marketing: the trends, best practices, what buyers want, changes in buying journeys, and predictions about the future of in-person conferences and presentations. Special thanks to our rockstar panelists for 45 minutes of rapid-fire insights: Sarah Bennight, Lexi Dingman, Chris Hemphill, and Burt Rosen. […]
Facing Health System Capacity Challenges? Leverage Rapid-Response Marketing.
Watch our complete 2022 Healthcare Marketing Trends Campfire Webinar Supply chain and labor shortages. Higher acuity patients. The unpredictability of what’s next for COVID-19 and hospitalization rates. Geez. And we thought healthcare marketing was challenging before now! So what do we do? A. Sit on our hands and wait for clarity. B. Pin strategic directions […]
3 Healthcare Marketing Predictions for 2022 That Should Be In Your Next Strategy Brief
I recently hosted a live discussion with four of my favorite minds and voices in the healthcare marketing community: Chris Boyer, Colin Hung, Rob Klein, and Curtis Munlin. I posed a simple question to the panel: What are your 2022 predictions for healthcare marketers? I distilled our far-ranging conversation into three categories of predictions: Prediction […]
