Defining The Modern Marketing Operating System [Part 1 of 5]
The old way of healthcare marketing is dead. It’s not relevant. It’s not effective. It’s just not working. If you’ve seen our latest thinking around Patient Journey Mapping, hopefully it struck a chord. For many of you who joined us in our PJM Master Class, “Conversion Point,” you undoubtedly walked away with a better understanding […]
The best health care advertising headlines we’ve ever read (or written)
Have you ever read a headline that just blew you away? The kind that sticks in your head. The kind you compare all headlines to. Throughout the over 40 years we’ve focused on health care advertising and marketing, we’ve run across several that have stood above the rest for us. Some we’ve written ourselves and […]
