Implementing Human-Centered Design in Healthcare Marketing: A Strategic Framework
In the second installment of our pre-HMPS25 series, we explore how leading healthcare organizations are applying human-centered design principles to transform their marketing results. In our previous article, we examined why human-centered design is becoming essential in an AI-driven healthcare marketing landscape. Now, let’s explore how organizations are implementing this approach to achieve measurable, transformative […]
Why Human-Centered Design Is Transforming Healthcare Marketing in the AI Era
As HMPS25 approaches, healthcare marketers are facing a pivotal question: How will we leverage powerful technologies while keeping marketing authentically human? Marketing leaders face a fundamental challenge. While artificial intelligence and data analytics offer unprecedented capabilities to target and personalize content, something essential is at risk of being lost: genuine human connection. The Data-Empathy Paradox […]
Navigating the Big Shifts in Healthcare Marketing Technology
As a CMO or CDO in healthcare, you have a tremendous responsibility leading your organization’s digital marketing strategies and investments during a time of seismic technology disruptions. Between changes in analytics, customer data platforms, and AI—you are facing complex decisions with scarce resources. It’s an immense challenge to chart the optimal course. Over the last […]
