Building a campaign patient audiences are ready to hear (post COVID-19)
Let’s begin with your patient’s mindset coming out of COVID-19. According to the research we conducted for our Engage: 2021 Trends Report: 90 percent of health care decision makers indicated that regular information from their health care provider was of value to them. They told us their number one trusted source of information was their […]
Why Engagement is the New Health Care Branding
The ever-quotable Seth Godin says that marketing used to mean advertising. Now marketing means everything. After all, the ways in which consumers learn about and engage with brands transcends traditional advertising. In health care, branding used to mean brand advertising: the big, high ticket campaigns that are designed to elicit positive feelings about health care […]
