Implementing Human-Centered Design in Healthcare Marketing: A Strategic Framework
In the second installment of our pre-HMPS25 series, we explore how leading healthcare organizations are applying human-centered design principles to transform their marketing results. In our previous article, we examined why human-centered design is becoming essential in an AI-driven healthcare marketing landscape. Now, let’s explore how organizations are implementing this approach to achieve measurable, transformative […]
Why Human-Centered Design Is Transforming Healthcare Marketing in the AI Era
As HMPS25 approaches, healthcare marketers are facing a pivotal question: How will we leverage powerful technologies while keeping marketing authentically human? Marketing leaders face a fundamental challenge. While artificial intelligence and data analytics offer unprecedented capabilities to target and personalize content, something essential is at risk of being lost: genuine human connection. The Data-Empathy Paradox […]
Act Now for Q4 Success: The Transformative Power of Human-Centered Design
This year’s healthcare landscape has been nothing short of tumultuous. With rising costs, payer challenges, and increasing pressures on clinicians, health systems are finding themselves in the midst of a storm. Read more about the financial challenges facing health systems in the recent AHA report. Amid this backdrop, marketing teams have a critical mandate: patient […]
Why Evolve to Human-Centered Design Strategies? Simple: Performance.
The fourth of a series of four Hailey Sault Engage newsletter insights for 2023 Let’s face it, healthcare has seen a whirlwind of tech transformation in recent years—from telehealth to CRM to digital and social platforms. As a result, Hailey Sault’s most forward-looking clients have been adjusting their marketing strategies to meet these changing, more […]
2023 Insights. Digital and Virtual Health is here to stay. Is your brand optimized?
The second of a series of four: Hailey Sault’s Engage newsletter insights for 2023. The future of healthcare is here, and digital and virtual health are at the forefront of this transformation, offering new ways for healthcare providers to reach their patients and improve healthcare delivery. As the health industry continues to embrace the digital […]
Is Healthcare Branding Making a Comeback?
Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But after the steep decline of trust and loyalty during the pandemic, is a shiny new brand campaign enough? I keep reading in the healthcare trade press stories of health systems […]
Healthcare Marketers: Do You Have a Disruption Mindset?
Well, it’s official. The Great Healthcare Disruption is here. And depending on who you are (and perhaps what organization you’re with), you’re feeling either: Nervously excited Nervously worried Healthcare has, until just about the day before yesterday, meant hospitals, doctors in white lab coats, and patients waiting and waiting and waiting. But marketing prophets like […]
Why Healthcare Marketers Should Return to Purpose to Drive Strategic Goals
Watch the 2022 Healthcare Marketing Trends Replay Video What a couple of years we’ve had! A pandemic. Social unrest and a racial reckoning. Political divisiveness. Oh, and a massive upheaval of the healthcare workforce. Healthcare organizations are seeking a return to stability. And that desired stability is rooted in your organization’s guiding principles, mission, and […]
Facing Health System Capacity Challenges? Leverage Rapid-Response Marketing.
Watch our complete 2022 Healthcare Marketing Trends Campfire Webinar Supply chain and labor shortages. Higher acuity patients. The unpredictability of what’s next for COVID-19 and hospitalization rates. Geez. And we thought healthcare marketing was challenging before now! So what do we do? A. Sit on our hands and wait for clarity. B. Pin strategic directions […]
