Facing Health System Capacity Challenges? Leverage Rapid-Response Marketing.
Watch our complete 2022 Healthcare Marketing Trends Campfire Webinar Supply chain and labor shortages. Higher acuity patients. The unpredictability of what’s next for COVID-19 and hospitalization rates. Geez. And we thought healthcare marketing was challenging before now! So what do we do? A. Sit on our hands and wait for clarity. B. Pin strategic directions […]
Engagement is the New Branding: 2021 Health Care Marketing Trends Report
As we face another year of planning inside a global pandemic there is one (and only one) trend that we believe needs to be front and center for health care marketers—patient-consumer engagement. Hailey Sault Campfire Panelists: Marsha Hystead, retired Partner and CCO Joe Gunderson, Director of Visual Identity Denise Burgess, Senior Writer Moderator: Stephen Moegling, […]