Healthcare Marketing and Research Blogs
What’s working right now.
Hailey Sault research, interviews with experts in the field, insights, issues, opinions, just plain fun things to think about—all related to health and healthcare marketing—and all about what’s working right now.
Recent Blogs
2023 Insights. Digital and Virtual Health is here to stay. Is your brand optimized?
The second of a series of four: Hailey Sault’s Engage newsletter insights for 2023. The future of healthcare is here, and digital and virtual health
2023 Insights. Apply Patient-Centric and Human-Centered Design solutions to drive marketing performance.
If the last thirty-six months have taught us anything, it’s that innovation is one of the most important determinants of success since the beginning of
Marketing to Stressed Out Healthcare Consumers
Are you more stressed out today than you were a year ago? Unfortunately, so are your healthcare consumers. For marketers, stressed consumers mean scattered journeys
Is Healthcare Branding Making a Comeback?
Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But
Healthcare Marketers: Do You Have a Disruption Mindset?
Well, it’s official. The Great Healthcare Disruption is here. And depending on who you are (and perhaps what organization you’re with), you’re feeling either: Nervously
Digital Storytelling for Healthcare Brands
In 2022, the average person is predicted to spend 100 minutes per day watching videos. So as a healthcare marketer, all you need to do
Why Healthcare Marketers Should Return to Purpose to Drive Strategic Goals
Watch the 2022 Healthcare Marketing Trends Replay Video What a couple of years we’ve had! A pandemic. Social unrest and a racial reckoning. Political divisiveness.
How Healthcare Marketers Can Help Healthcare Recruitment
Now that 3 in 10 healthcare workers are considering leaving the profession, and many health systems are reporting a 20% loss in the current workforce,
The State of Healthcare B2B Marketing: What Buyers Want
On February 24, 2022, we hosted a campfire dedicated to B2B healthcare marketing: the trends, best practices, what buyers want, changes in buying journeys, and
