Navigating the Big Shifts in Healthcare Marketing Technology
As a CMO or CDO in healthcare, you have a tremendous responsibility leading your organization’s digital marketing strategies and investments during a time of seismic technology disruptions. Between changes in analytics, customer data platforms, and AI—you are facing complex decisions with scarce resources. It’s an immense challenge to chart the optimal course. Over the last […]
Elevating Authentic Healthcare Stories: Best Practices for Harnessing AI
In the ever-evolving healthcare landscape, where technological advancements are continually shaping the industry, striking a balance between the human touch and innovative technology is crucial. The synergy between real human stories and AI-driven enhancements can be a powerful force in healthcare brand marketing. In this blog, we will explore the best practices for leveraging AI […]
Act Now for Q4 Success: The Transformative Power of Human-Centered Design
This year’s healthcare landscape has been nothing short of tumultuous. With rising costs, payer challenges, and increasing pressures on clinicians, health systems are finding themselves in the midst of a storm. Read more about the financial challenges facing health systems in the recent AHA report. Amid this backdrop, marketing teams have a critical mandate: patient […]
Why Evolve to Human-Centered Design Strategies? Simple: Performance.
The fourth of a series of four Hailey Sault Engage newsletter insights for 2023 Let’s face it, healthcare has seen a whirlwind of tech transformation in recent years—from telehealth to CRM to digital and social platforms. As a result, Hailey Sault’s most forward-looking clients have been adjusting their marketing strategies to meet these changing, more […]
Want To Deliver More Marketing ROI? Create a Better Foundation.
The third of a series of four: Hailey Sault’s Engage newsletter insights for 2023. With Kaufman Hall reporting pressure on profit margins squeezing health systems across the country, competition for almost every patient is fierce. And in this post-pandemic world, patients expect more from healthcare providers than ever before. Let’s be honest, though—legacy marketing strategies aren’t delivering the […]
2023 Insights. Digital and Virtual Health is here to stay. Is your brand optimized?
The second of a series of four: Hailey Sault’s Engage newsletter insights for 2023. The future of healthcare is here, and digital and virtual health are at the forefront of this transformation, offering new ways for healthcare providers to reach their patients and improve healthcare delivery. As the health industry continues to embrace the digital […]
2023 Insights. Apply Patient-Centric and Human-Centered Design solutions to drive marketing performance.
If the last thirty-six months have taught us anything, it’s that innovation is one of the most important determinants of success since the beginning of the pandemic. In today’s competitive healthcare landscape, organizations must not only focus on delivering high-quality care, but also on engaging with patients and their families in meaningful, human-centered ways. Healthcare […]
Marketing to Stressed Out Healthcare Consumers
Are you more stressed out today than you were a year ago? Unfortunately, so are your healthcare consumers. For marketers, stressed consumers mean scattered journeys and meeting them where they are. But how? For our June Campfire webinar, we invited Hinge Health and Stericycle marketing leaders to share how they are navigating the new busy, […]
Is Healthcare Branding Making a Comeback?
Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But after the steep decline of trust and loyalty during the pandemic, is a shiny new brand campaign enough? I keep reading in the healthcare trade press stories of health systems […]
