Facing Health System Capacity Challenges? Leverage Rapid-Response Marketing.

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Watch our complete 2022 Healthcare Marketing Trends Campfire Webinar Supply chain and labor shortages. Higher acuity patients. The unpredictability of what’s next for COVID-19 and hospitalization rates.  Geez. And we thought healthcare marketing was challenging before now! So what do we do? A. Sit on our hands and wait for clarity. B. Pin strategic directions […]

3 Healthcare Marketing Predictions for 2022 That Should Be In Your Next Strategy Brief

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I recently hosted a live discussion with four of my favorite minds and voices in the healthcare marketing community: Chris Boyer, Colin Hung, Rob Klein, and Curtis Munlin. I posed a simple question to the panel: What are your 2022 predictions for healthcare marketers? I distilled our far-ranging conversation into three categories of predictions: Prediction […]

Is Recruitment the Next Health Care Marketing Crisis?

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According to recent studies, between 20% and 30% of front-line U.S. health care workers say they are now considering leaving their profession—for good. Traditionally, health care HR and marketing departments have worked independently. But given the staffing crisis, these departments are teaming up to address the latest pandemic crisis: recruitment. On our September 9, 2021 […]

Building a campaign patient audiences are ready to hear (post COVID-19)

Let’s begin with your patient’s mindset coming out of COVID-19. According to the research we conducted for our Engage: 2021 Trends Report:  90 percent of health care decision makers indicated that regular information from their health care provider was of value to them.  They told us their number one trusted source of information was their […]

The Road to Digital Health Transformation: Are We There Yet?

Digital front doors … Data visualization … Patient pathways … and Chimeras. These were just a few of the topics we discussed during our 8/13/21 Campfire Chat with Christina Campo from Scripps Health, Therese Lockemy from Johns Hopkins Medicine, and our former colleague at Hailey Sault, Brittney Hanson, Director of Digital.    Read below for highlights […]

Health Care Marketing’s Role in the Post-Pandemic Cleanup

Dear Health Care Marketer: we have our work cut out for us.  As we’ve been documenting, our health care consumers have changed since the pandemic. Some of that change is good: 36% of baby boomers report they feel confident using new technology—a 10% increase since 2020. As more health consumers use and leverage Smartphones, Smart […]

Why Engagement is the New Health Care Branding

The ever-quotable Seth Godin says that marketing used to mean advertising. Now marketing means everything. After all, the ways in which consumers learn about and engage with brands transcends traditional advertising. In health care, branding used to mean brand advertising: the big, high ticket campaigns that are designed to elicit positive feelings about health care […]

COVID Brain: What to Know When Marketing to Patient Consumers

“COVID Brain.” Do the recent digital privacy updates mean the end of digital marketing as we know it? Should hospitals see Walmart as their next—and perhaps greatest—fiscal threat? These were just a few topics I asked our panel of health care marketing industry experts on our June 18th, 2021 Campfire. Special thanks to Rob Klein […]

Reflections on Harnessing the Power of Resilience

Challenges and changes. Tests of fortitude, capacity and endurance. We all faced them in 2020 and they’ve followed us into 2021. What is Believe in Better? For those of you who’ve never been, The Believe in Better Project is a two-day event created in the spirit of a Nantucket Project or Aspen Ideas Festival. Each […]