Want To Deliver More Marketing ROI? Create a Better Foundation.
The third of a series of four: Hailey Sault’s Engage newsletter insights for 2023. With Kaufman Hall reporting pressure on profit margins squeezing health systems across the country, competition for almost every patient is fierce. And in this post-pandemic world, patients expect more from healthcare providers than ever before. Let’s be honest, though—legacy marketing strategies aren’t delivering the […]
2023 Insights. Digital and Virtual Health is here to stay. Is your brand optimized?
The second of a series of four: Hailey Sault’s Engage newsletter insights for 2023. The future of healthcare is here, and digital and virtual health are at the forefront of this transformation, offering new ways for healthcare providers to reach their patients and improve healthcare delivery. As the health industry continues to embrace the digital […]
2023 Insights. Apply Patient-Centric and Human-Centered Design solutions to drive marketing performance.
If the last thirty-six months have taught us anything, it’s that innovation is one of the most important determinants of success since the beginning of the pandemic. In today’s competitive healthcare landscape, organizations must not only focus on delivering high-quality care, but also on engaging with patients and their families in meaningful, human-centered ways. Healthcare […]
Marketing to Stressed Out Healthcare Consumers
Are you more stressed out today than you were a year ago? Unfortunately, so are your healthcare consumers. For marketers, stressed consumers mean scattered journeys and meeting them where they are. But how? For our June Campfire webinar, we invited Hinge Health and Stericycle marketing leaders to share how they are navigating the new busy, […]
Is Healthcare Branding Making a Comeback?
Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But after the steep decline of trust and loyalty during the pandemic, is a shiny new brand campaign enough? I keep reading in the healthcare trade press stories of health systems […]
Healthcare Marketers: Do You Have a Disruption Mindset?
Well, it’s official. The Great Healthcare Disruption is here. And depending on who you are (and perhaps what organization you’re with), you’re feeling either: Nervously excited Nervously worried Healthcare has, until just about the day before yesterday, meant hospitals, doctors in white lab coats, and patients waiting and waiting and waiting. But marketing prophets like […]
Digital Storytelling for Healthcare Brands
In 2022, the average person is predicted to spend 100 minutes per day watching videos. So as a healthcare marketer, all you need to do is beam out video content to engage and convert prospects into patients and clients, right? Um, no. After all, there are 4.6 billion pieces of digital content produced every day. […]
Why Healthcare Marketers Should Return to Purpose to Drive Strategic Goals
Watch the 2022 Healthcare Marketing Trends Replay Video What a couple of years we’ve had! A pandemic. Social unrest and a racial reckoning. Political divisiveness. Oh, and a massive upheaval of the healthcare workforce. Healthcare organizations are seeking a return to stability. And that desired stability is rooted in your organization’s guiding principles, mission, and […]
How Healthcare Marketers Can Help Healthcare Recruitment
Now that 3 in 10 healthcare workers are considering leaving the profession, and many health systems are reporting a 20% loss in the current workforce, recruitment is an all-hands mission. Not so fast, say many healthcare marketers. We already have full plates. We know you do. As a digital performance marketing agency for health and […]