Act Now for Q4 Success: The Transformative Power of Human-Centered Design

Umbrella rising in the sky

This year’s healthcare landscape has been nothing short of tumultuous. With rising costs, payer challenges, and increasing pressures on clinicians, health systems are finding themselves in the midst of a storm. Read more about the financial challenges facing health systems in the recent AHA report. Amid this backdrop, marketing teams have a critical mandate: patient […]

Why Evolve to Human-Centered Design Strategies? Simple: Performance.

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The fourth of a series of four Hailey Sault Engage newsletter insights for 2023 Let’s face it, healthcare has seen a whirlwind of tech transformation in recent years—from telehealth to CRM to digital and social platforms. As a result, Hailey Sault’s most forward-looking clients have been adjusting their marketing strategies to meet these changing, more […]

Want To Deliver More Marketing ROI? Create a Better Foundation.

Image of a woman with unsure expression

The third of a series of four: Hailey Sault’s Engage newsletter insights for 2023.  With Kaufman Hall reporting pressure on profit margins squeezing health systems across the country, competition for almost every patient is fierce. And in this post-pandemic world, patients expect more from healthcare providers than ever before.  Let’s be honest, though—legacy marketing strategies aren’t delivering the […]

2023 Insights. Digital and Virtual Health is here to stay. Is your brand optimized?

Healthcare provider with glasses, hand raised staring straight on.

The second of a series of four: Hailey Sault’s Engage newsletter insights for 2023.  The future of healthcare is here, and digital and virtual health are at the forefront of this transformation, offering new ways for healthcare providers to reach their patients and improve healthcare delivery. As the health industry continues to embrace the digital […]

Marketing to Stressed Out Healthcare Consumers

Are you more stressed out today than you were a year ago? Unfortunately, so are your healthcare consumers. For marketers, stressed consumers mean scattered journeys and meeting them where they are. But how? For our June Campfire webinar, we invited Hinge Health and Stericycle marketing leaders to share how they are navigating the new busy, […]

Is Healthcare Branding Making a Comeback?

Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But after the steep decline of trust and loyalty during the pandemic, is a shiny new brand campaign enough?  I keep reading in the healthcare trade press stories of health systems […]

Healthcare Marketers: Do You Have a Disruption Mindset?

Woman looking up

Well, it’s official. The Great Healthcare Disruption is here.  And depending on who you are (and perhaps what organization you’re with), you’re feeling either: Nervously excited Nervously worried Healthcare has, until just about the day before yesterday, meant hospitals, doctors in white lab coats, and patients waiting and waiting and waiting. But marketing prophets like […]

Digital Storytelling for Healthcare Brands

Woman laying down and looking at phone

In 2022, the average person is predicted to spend 100 minutes per day watching videos. So as a healthcare marketer, all you need to do is beam out video content to engage and convert prospects into patients and clients, right? Um, no. After all, there are 4.6 billion pieces of digital content produced every day.  […]