Healthcare Marketing and Research Blogs
What’s working right now.
Hailey Sault research, interviews with experts in the field, insights, issues, opinions, just plain fun things to think about—all related to health and healthcare marketing—and all about what’s working right now.
Recent Blogs
Facing Health System Capacity Challenges? Leverage Rapid-Response Marketing.
Watch our complete 2022 Healthcare Marketing Trends Campfire Webinar Supply chain and labor shortages. Higher acuity patients. The unpredictability of what’s next for COVID-19 and
3 Healthcare Marketing Predictions for 2022 That Should Be In Your Next Strategy Brief
I recently hosted a live discussion with four of my favorite minds and voices in the healthcare marketing community: Chris Boyer, Colin Hung, Rob Klein,
Is Recruitment the Next Health Care Marketing Crisis?
According to recent studies, between 20% and 30% of front-line U.S. health care workers say they are now considering leaving their profession—for good. Traditionally, health
Building a campaign patient audiences are ready to hear (post COVID-19)
Let’s begin with your patient’s mindset coming out of COVID-19. According to the research we conducted for our Engage: 2021 Trends Report: 90 percent of
The Road to Digital Health Transformation: Are We There Yet?
Digital front doors … Data visualization … Patient pathways … and Chimeras. These were just a few of the topics we discussed during our 8/13/21
Health Care Marketing’s Role in the Post-Pandemic Cleanup
Dear Health Care Marketer: we have our work cut out for us. As we’ve been documenting, our health care consumers have changed since the pandemic.
Hailey Sault Promotes Three to Senior Roles & Hires Senior Strategist
Hailey Sault elevates Elkins, Hanson and Gunderson to key roles Duluth firm deepens its expertise in digital marketing with the elevation of three senior employees;
Why Engagement is the New Health Care Branding
The ever-quotable Seth Godin says that marketing used to mean advertising. Now marketing means everything. After all, the ways in which consumers learn about and
COVID Brain: What to Know When Marketing to Patient Consumers
“COVID Brain.” Do the recent digital privacy updates mean the end of digital marketing as we know it? Should hospitals see Walmart as their next—and
