Healthcare Marketing and Research Blogs
What’s working right now.
Hailey Sault research, interviews with experts in the field, insights, issues, opinions, just plain fun things to think about—all related to health and healthcare marketing—and all about what’s working right now.
Recent Blogs
Is Healthcare Branding Making a Comeback?
Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But
Healthcare Marketers: Do You Have a Disruption Mindset?
Well, it’s official. The Great Healthcare Disruption is here. And depending on who you are (and perhaps what organization you’re with), you’re feeling either: Nervously
Digital Storytelling for Healthcare Brands
In 2022, the average person is predicted to spend 100 minutes per day watching videos. So as a healthcare marketer, all you need to do
Why Healthcare Marketers Should Return to Purpose to Drive Strategic Goals
Watch the 2022 Healthcare Marketing Trends Replay Video What a couple of years we’ve had! A pandemic. Social unrest and a racial reckoning. Political divisiveness.
How Healthcare Marketers Can Help Healthcare Recruitment
Now that 3 in 10 healthcare workers are considering leaving the profession, and many health systems are reporting a 20% loss in the current workforce,
The State of Healthcare B2B Marketing: What Buyers Want
On February 24, 2022, we hosted a campfire dedicated to B2B healthcare marketing: the trends, best practices, what buyers want, changes in buying journeys, and
Facing Health System Capacity Challenges? Leverage Rapid-Response Marketing.
Watch our complete 2022 Healthcare Marketing Trends Campfire Webinar Supply chain and labor shortages. Higher acuity patients. The unpredictability of what’s next for COVID-19 and
3 Healthcare Marketing Predictions for 2022 That Should Be In Your Next Strategy Brief
I recently hosted a live discussion with four of my favorite minds and voices in the healthcare marketing community: Chris Boyer, Colin Hung, Rob Klein,
Is Recruitment the Next Health Care Marketing Crisis?
According to recent studies, between 20% and 30% of front-line U.S. health care workers say they are now considering leaving their profession—for good. Traditionally, health
