Healthcare Marketing and Research Blogs
What’s working right now.
Hailey Sault research, interviews with experts in the field, insights, issues, opinions, just plain fun things to think about—all related to health and healthcare marketing—and all about what’s working right now.
Recent Blogs
Building a campaign patient audiences are ready to hear (post COVID-19)
Let’s begin with your patient’s mindset coming out of COVID-19. According to the research we conducted for our Engage: 2021 Trends Report: 90 percent of
The Road to Digital Health Transformation: Are We There Yet?
Digital front doors … Data visualization … Patient pathways … and Chimeras. These were just a few of the topics we discussed during our 8/13/21
Health Care Marketing’s Role in the Post-Pandemic Cleanup
Dear Health Care Marketer: we have our work cut out for us. As we’ve been documenting, our health care consumers have changed since the pandemic.
Hailey Sault Promotes Three to Senior Roles & Hires Senior Strategist
Hailey Sault elevates Elkins, Hanson and Gunderson to key roles Duluth firm deepens its expertise in digital marketing with the elevation of three senior employees;
Why Engagement is the New Health Care Branding
The ever-quotable Seth Godin says that marketing used to mean advertising. Now marketing means everything. After all, the ways in which consumers learn about and
COVID Brain: What to Know When Marketing to Patient Consumers
“COVID Brain.” Do the recent digital privacy updates mean the end of digital marketing as we know it? Should hospitals see Walmart as their next—and
Reflections on Harnessing the Power of Resilience
Challenges and changes. Tests of fortitude, capacity and endurance. We all faced them in 2020 and they’ve followed us into 2021. What is Believe in
COVID-19: The 5 Connection Points Health Care Must Nurture
On the one-year anniversary of the COVID-19 crisis (and our first Campfire session), we discuss five connection points driving patient satisfaction, staff morale and community
The Health Care Marketer’s Post-Pandemic World
Who remembers Stretch Armstrong? He was the muscular, gel-filled action figure toy who could stretch from his original size of 15 inches to 4 or
