Healthcare Marketing and Research Blogs
What’s working right now.
Hailey Sault research, interviews with experts in the field, insights, issues, opinions, just plain fun things to think about—all related to health and healthcare marketing—and all about what’s working right now.
Recent Blogs
The Top 8 Metrics That Matter For Busy Health Care Marketers
Return on Investment (ROI) matters when it comes to your social media campaign and digital presence, but how can you narrow down the numbers to
Five Tools to Upgrade Your Marketing Strategies
We’re finding that more and more health brands we work with are using an “agile-like” planning strategy. Instead of developing year-long marketing strategies, many of
Rethinking Brand Impact on the Patient Journey [Part 5 of 5]
For years, perhaps even decades, brand level initiatives were the cream of the crop for marketers. For clients, they’re an affirmation of their leadership skills.
What to do when every orthopedic service line campaign looks the same
How do you proceed when your market is being flooded with orthopedic service line campaigns featuring expert surgeons and touting best in class services? How
Transforming Health Care: Believe in Better Project 2019 Recap
For two days in October of 2019, eight health care innovators and change agents converged in Duluth to share with others how they’re making health
Key Factors to Influencing Patients During Consideration & Decision [Part 4 of 5]
Let’s be real. New patient acquisition is the Holy Grail of health care marketing. Sure, we have other priorities, too. But acquisition is what we
Kickstart Your Marketing OS: The Human Centered Persona [Part 3 of 5]
In the first two blogs in this series, I’ve shared that the Modern Marketing Operating System for Patient Acquisition, Engagement and Advocacy performs better than
3 Things Healthcare Marketers Should Already Be Doing [Part 2 of 5]
In part one of this series, I introduced the phrase, the “Modern Marketing Operating System.” Yes, I know this sounds like jargon, but it’s not.
Defining The Modern Marketing Operating System [Part 1 of 5]
The old way of healthcare marketing is dead. It’s not relevant. It’s not effective. It’s just not working. If you’ve seen our latest thinking around
