Healthcare Marketing and Research Blogs
What’s working right now.
Hailey Sault research, interviews with experts in the field, insights, issues, opinions, just plain fun things to think about—all related to health and healthcare marketing—and all about what’s working right now.
Recent Blogs
Key Factors to Influencing Patients During Consideration & Decision [Part 4 of 5]
Let’s be real. New patient acquisition is the Holy Grail of health care marketing. Sure, we have other priorities, too. But acquisition is what we
Kickstart Your Marketing OS: The Human Centered Persona [Part 3 of 5]
In the first two blogs in this series, I’ve shared that the Modern Marketing Operating System for Patient Acquisition, Engagement and Advocacy performs better than
3 Things Healthcare Marketers Should Already Be Doing [Part 2 of 5]
In part one of this series, I introduced the phrase, the “Modern Marketing Operating System.” Yes, I know this sounds like jargon, but it’s not.
Defining The Modern Marketing Operating System [Part 1 of 5]
The old way of healthcare marketing is dead. It’s not relevant. It’s not effective. It’s just not working. If you’ve seen our latest thinking around
The best health care advertising headlines we’ve ever read (or written)
Have you ever read a headline that just blew you away? The kind that sticks in your head. The kind you compare all headlines to.
Health Care Branding: 6 benefits to discovering your archetype.
Do you want to build trust and be top-of-mind with your audience in a way that is more authentic and true to your brand? Do
