Building a campaign patient audiences are ready to hear (post COVID-19)
Let’s begin with your patient’s mindset coming out of COVID-19. According to the research we conducted for our Engage: 2021 Trends Report: 90 percent of health care decision makers indicated that regular information from their health care provider was of value to them. They told us their number one trusted source of information was their […]
COVID-19: The 5 Connection Points Health Care Must Nurture
On the one-year anniversary of the COVID-19 crisis (and our first Campfire session), we discuss five connection points driving patient satisfaction, staff morale and community relations. Human-to-human connections Patient connections Staff connections Community connections Community partner connections Campfire Panelist: Kevin Stranberg, Director of Strategy and Patient Experience, Memorial Medical Center. Kevin is highly regarded […]
The Health Care Marketer’s Post-Pandemic World
Who remembers Stretch Armstrong? He was the muscular, gel-filled action figure toy who could stretch from his original size of 15 inches to 4 or 5 feet and then bounce back again. That’s how one of our three guest panelists, Kelly Meigs from Tanner Health in Georgia, described how her health care marketing team has […]
Engagement is the New Branding: 2021 Health Care Marketing Trends Report
As we face another year of planning inside a global pandemic there is one (and only one) trend that we believe needs to be front and center for health care marketers—patient-consumer engagement. Hailey Sault Campfire Panelists: Marsha Hystead, retired Partner and CCO Joe Gunderson, Director of Visual Identity Denise Burgess, Senior Writer Moderator: Stephen Moegling, […]
Diversity, Inclusion and Health Equity: 15 minutes about how to take action
At Hailey Sault, we believe in better. It is our purpose. Part of believing in better is an absolute belief that health care is a right—that no matter who you are, where you live, or how much money you make, you have the right to care that will allow you to live your healthiest life. […]
What to do when every orthopedic service line campaign looks the same
How do you proceed when your market is being flooded with orthopedic service line campaigns featuring expert surgeons and touting best in class services? How do you step back, stay true to your brand and resist the urge to do a full-blown“us too” campaign? More importantly, how do you stop the competition from stealing your […]
The best health care advertising headlines we’ve ever read (or written)
Have you ever read a headline that just blew you away? The kind that sticks in your head. The kind you compare all headlines to. Throughout the over 40 years we’ve focused on health care advertising and marketing, we’ve run across several that have stood above the rest for us. Some we’ve written ourselves and […]
