COVID-19: The 5 Connection Points Health Care Must Nurture

On the one-year anniversary of the COVID-19 crisis (and our first Campfire session), we discuss five connection points driving patient satisfaction, staff morale and community relations.  Human-to-human connections Patient connections Staff connections Community connections Community partner connections   Campfire Panelist: Kevin Stranberg, Director of Strategy and Patient Experience, Memorial Medical Center. Kevin is highly regarded […]

The Health Care Marketer’s Post-Pandemic World

Who remembers Stretch Armstrong? He was the muscular, gel-filled action figure toy who could stretch from his original size of 15 inches to 4 or 5 feet and then bounce back again. That’s how one of our three guest panelists, Kelly Meigs from Tanner Health in Georgia, described how her health care marketing team has […]

Engagement is the New Branding: 2021 Health Care Marketing Trends Report

As we face another year of planning inside a global pandemic there is one (and only one) trend that we believe needs to be front and center for health care marketers—patient-consumer engagement.   Hailey Sault Campfire Panelists: Marsha Hystead, retired Partner and CCO Joe Gunderson, Director of Visual Identity Denise Burgess, Senior Writer Moderator: Stephen Moegling, […]

Why Your Patients May Be Leaving Your Brand. (And What To Do About It)

During this COVID time, we’ve also been polling patients around the country about  what they want to hear and how often they want to hear from their providers. Overwhelmingly, they’ve told us that they are hungry for content and guidance right now and are looking to their health care providers to provide it.   Our newest […]