The Road to Digital Health Transformation: Are We There Yet?
Digital front doors … Data visualization … Patient pathways … and Chimeras. These were just a few of the topics we discussed during our 8/13/21 Campfire Chat with Christina Campo from Scripps Health, Therese Lockemy from Johns Hopkins Medicine, and our former colleague at Hailey Sault, Brittney Hanson, Director of Digital. Read below for highlights […]
Health Care Marketing’s Role in the Post-Pandemic Cleanup
Dear Health Care Marketer: we have our work cut out for us. As we’ve been documenting, our health care consumers have changed since the pandemic. Some of that change is good: 36% of baby boomers report they feel confident using new technology—a 10% increase since 2020. As more health consumers use and leverage Smartphones, Smart […]
Why Engagement is the New Health Care Branding
The ever-quotable Seth Godin says that marketing used to mean advertising. Now marketing means everything. After all, the ways in which consumers learn about and engage with brands transcends traditional advertising. In health care, branding used to mean brand advertising: the big, high ticket campaigns that are designed to elicit positive feelings about health care […]
COVID Brain: What to Know When Marketing to Patient Consumers
“COVID Brain.” Do the recent digital privacy updates mean the end of digital marketing as we know it? Should hospitals see Walmart as their next—and perhaps greatest—fiscal threat? These were just a few topics I asked our panel of health care marketing industry experts on our June 18th, 2021 Campfire. Special thanks to Rob Klein […]
Reflections on Harnessing the Power of Resilience
Challenges and changes. Tests of fortitude, capacity and endurance. We all faced them in 2020 and they’ve followed us into 2021. What is Believe in Better? For those of you who’ve never been, The Believe in Better Project is a two-day event created in the spirit of a Nantucket Project or Aspen Ideas Festival. Each […]
COVID-19: The 5 Connection Points Health Care Must Nurture
On the one-year anniversary of the COVID-19 crisis (and our first Campfire session), we discuss five connection points driving patient satisfaction, staff morale and community relations. Human-to-human connections Patient connections Staff connections Community connections Community partner connections Campfire Panelist: Kevin Stranberg, Director of Strategy and Patient Experience, Memorial Medical Center. Kevin is highly regarded […]
The Health Care Marketer’s Post-Pandemic World
Who remembers Stretch Armstrong? He was the muscular, gel-filled action figure toy who could stretch from his original size of 15 inches to 4 or 5 feet and then bounce back again. That’s how one of our three guest panelists, Kelly Meigs from Tanner Health in Georgia, described how her health care marketing team has […]
Engagement is the New Branding: 2021 Health Care Marketing Trends Report
As we face another year of planning inside a global pandemic there is one (and only one) trend that we believe needs to be front and center for health care marketers—patient-consumer engagement. Hailey Sault Campfire Panelists: Marsha Hystead, retired Partner and CCO Joe Gunderson, Director of Visual Identity Denise Burgess, Senior Writer Moderator: Stephen Moegling, […]
Why Your Patients May Be Leaving Your Brand. (And What To Do About It)
During this COVID time, we’ve also been polling patients around the country about what they want to hear and how often they want to hear from their providers. Overwhelmingly, they’ve told us that they are hungry for content and guidance right now and are looking to their health care providers to provide it. Our newest […]
